Yes, you can schedule Instagram Reels. As of October 2026 you need a Business or Creator account and a vertical 9:16 video, 3 seconds to 15 minutes long. Upload it in sprkly, add a caption, pick a time, and it posts as a Reel on its own. You do not need to be online.
Instagram Reels specs (October 2026)
These are the rules sprkly checks when it posts a Reel.
| Instagram Reel | |
|---|---|
| Account | Business or Creator. A personal account cannot connect. |
| Shape | Best 9:16. Other shapes play with bars. |
| Size | 1080 x 1920 is best. |
| Length | 3 seconds to 15 minutes |
| File | MP4 with H.264 video and AAC audio is the safest |
| Caption | Up to 2,200 characters. Links do not click. |
| Hashtags | Up to 30 |
| Cover | A frame from the video, or your own image |
| Where it shows | The Reels tab and your main feed |
Sizes for every post type: Instagram sizes.
How to schedule a Reel in 3 steps
- Connect Instagram. In Settings, find Social accounts. Click Connect an Instagram professional account and log in. More help: Connect Instagram.
- Add the video. Open Compose and pick your Instagram account. Upload one 9:16 video on the Upload Video tab. One video on its own posts as a Reel. Write the caption and choose a cover.
- Pick a time and schedule. sprkly posts the Reel at that minute. You can see it on the Schedule calendar.
Before you schedule
- Compose has a shape guide for each platform. If the video does not match the shape you picked, a crop tool opens. You frame it yourself.
- Want a Story, not a Reel? Use the Story tab. A Story video runs up to 60 seconds and has no caption. More: Can you schedule Instagram Stories?
- Not sure your account type is right? Read Do I need a business account?
- If a Reel ever fails, here is why posts fail and what happens next.
Post the same Reel to TikTok, Shorts and Facebook
- One 9:16 video of 3 minutes or less works on Reels, TikTok and YouTube Shorts.
- On Facebook, a 9:16 clip of 3 to 90 seconds goes out as a Reel.
- Pick them all in one post. Step by step: Post one video to TikTok, Reels and Shorts.
- sprkly schedules Reels on a free plan: 3 accounts, 10 queued posts per account, no card. Start free.
FAQ
Can you schedule Reels on Instagram?
Yes. With a Business or Creator account, sprkly posts your Reel at the time you pick. You do not need the app open.
How long can a scheduled Reel be?
From 3 seconds to 15 minutes. A 9:16 video at 1080 x 1920 fills the screen.
Do I need a Facebook Page to schedule Reels?
No. sprkly connects through Instagram's own login. You need a Business or Creator account, not a Page.